McKenna is a strategic marketing analytics leader who blends technical precision with creative clarity. She specializes in tagging, tracking, dashboarding, and data integration — building clean, connected ecosystems that support full‑funnel measurement and long‑term brand health.
Known for making data approachable and aligning measurement frameworks with brand goals, she brings clarity and intention to every stage of the analytics process. And when she’s not refining metrics, she’s diligently working through her reading goals with the same commitment she brings to a well‑structured measurement plan.
Get a centralized view of sales, traffic, or conversion metrics to help teams monitor performance and spot trends in real time.
Track your primary KPIs across your site.
Surface key behavioral signals - page views, bounce rates, and engagement hotspots - to guide content and UX decisions.
Monitor digital engagement across your site.
Visualize your consumer journey from awareness to action, identifying drop-off points and opportunities to improve flow and impact.
Spot friction and optimize conversion.
Build a clear, team-friendly framework that defines what to measure, why it matters, and how success will be tracked across campaigns.
Map metrics to strategy.
Ensure your site and marketing channels are tagged to collect the right data - so you can understand user behavior and measure what matters.
Capture meaningful digital interactions.
Strategically outline platforms and data sources to help teams access what they need and enable smarter updates and integrations.
Know where your data lives.
