Marketing Opportunity Analysis (MOA)
- Identify Target Markets
- Allocate Resources Efficiently
- Minimize Risk
- Strengthen Strategic Positioning
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We are committed to stronger communication through data helping your marketing and communication teams better optimize and learn from paid, earned, and owned media efforts.
We are able to assist with your full funnel from consumer insights through business impact. We use dashboards and custom reports, some built with predictive forecasting and AI-assisted insights, to equip you with the data and capabilities to make smarter business decisions.
Market and consumer insights provide the ideal foundation for building marketing funnels, audience segmentation, and user-driven journeys. Through clear and actionable customer personas, we bring your main characters to life.
Web analytics are essential to understanding user activity, conversion rates, website performance, and SEO opportunities. Through active conversion funnel mapping and UX design testing, we outline the story of your online customer journeys.
Our web, marketing, and business dashboards connect to over 500+ data sources to bridge the gap between marketing and communications performance and business and operations goals. Connecting the plot points from a multitude of sources, we ensure the narrative of your business stands out in stark reality.
We do cool Sentiment analysis, Heatmapping, Integrated ROAS, Technical marketing mix modeling with advanced analytics. The end.
Get started today
Get started today
Get started today
Everyone has a website these days, but not everyone knows how to use it to support their business. Tragic, right? Don’t let your audience insights go to waste!
Read MoreProblem Statement: A major theme park corporation operates three distinct locations, each generating substantial volumes of online reviews from diverse customer demographics. These reviews, while rich in qualitative feedback, present a significant challenge in extracting actionable insights due to their sheer volume and unstructured nature.
Solution: As a recognized leader in theme park operations, teams are committed to pioneering innovative strategies that redefine guest experiences. By implementing a cutting-edge sentiment analysis methodology across their three locations, they are not just reacting to customer feedback, but proactively shaping the future of park operations, and setting the industry standard in guest experience. How does your guest experience stack up?
Results: We developed and implemented a sentiment analysis methodology that can accurately and efficiently process the vast dataset, account for nuanced language and context, and provide actionable insights for strategic improvement across all three theme park locations.
Dream client statement.
Problem Statement: Public transit systems, such as the New York MTA subway, provide unmatched opportunities for advertisers to tap into a diverse and dynamic audience.
Solution: The ability to understand ridership trends offers an edge to marketers, enabling them to maximize the effectiveness of campaigns in these high-traffic environments. Predicting ridership not only improves ad placement strategies but also optimizes budget allocation, ensuring the right message reaches the right audience at the right time. What would help you make better marketing decisions in your business?
Results: We built a forecast model developed using historical ridership data and economic trends which achieved an impressive 98.9% accuracy and a low 7% margin of error. These reliable predictions through 2026 empower marketers to adapt to audience behaviors, making transit advertising more data-driven and impactful.
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