Our marketing analytics packages are perfect for businesses looking to understand and engage with their digital audiences. From ongoing website performance tracking to real-time reporting and trend management, all the way to predictive forecasting and media mix modeling, our monthly packages are designed with you in mind.
Kick Off
At this stage, we are all about getting to know you - and you getting to know us. We'll set goals and expectations together, and we'll create shared access to platforms that will guide our partnership.
01.
Partnership Launched
We'll sign contracts, share contact information, and create a timeline for the rest of the story.
02.
Access
Platform access is granted to all parties including things such as Google Analytics, sales data warehouse, social media platforms, email, and/or all paid media platforms.
03.
Business Objectives
We schedule a 1-hr call with your key stakeholders to understand your most important business objectives. We use this to inform our next chapters.
Discovery
Our discovery stage is all about understanding where your marketing stands today. We audit every part of the digital experience and evaluate them against the business objectives identified in the kick off.
01.
Marketing Audit
We audit your website analytics, understand your paid media data map, and evaluate your digital customer journey.
02.
Data Health Assessment
Through a proprietary tool, we create a two-way conversation about the health and completeness of your data for your needs now and in the future.
03.
Wireframing
Based on the Kick Off and Discovery conversations, our last step before implementation is a wireframe for your dashboard and ongoing solutions.
Implementation
Our implementation stage is where the magic happens. This is where we take all of our learnings and apply them to your ideal solution.
01.
Dashboard Build
Regardless of your chosen package, our dashboards are customized to your KPIs going beyond vanity metrics and cluttered reporting tools.
02.
A/B Testing
Hypotheses and funnels are created based on your goals and customer journey pain points. Active tests are started to begin suggesting site experience and content improvements.
03.
Ongoing Value
Our packages are designed as partnerships. We speak with you often about your data and strategy!
Pricing Options
Packages are built for annual contracts. During our estimate call with you, we'll align on a success metric for our partnership. For select nonprofits and small businesses, we may be able to discuss price options better suited to your needs. If you aren't ready for a full committment yet, check out our Individual Projects instead.
Web Stories
This package includes:
- Web Analytics with custom tagging and tracking
- Self-Service Web Performance Dashboard
- Performance Benchmarking
- Heatmapping and Testing for UX/UI
Starting at $2,200/mo
Marketing Manuscripts
...plus:
- Comprehensive Marketing Dashboard
- Custom UTM Generator
- Marketing Data Warehouse
- Marketing and Communications Analyses
Starting at $5,300/mo
Business Chronicles
...plus:
- Business + Marketing Forecasting
- Self-Service Predictive Analytics
- Media Mix Modeling and Brand Health Reporting
- Marketing Strategy Consulting
Starting at $8,500/mo
